Food Design in Italy. Product Development and Communication
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  • Food Design in Italy. Product Development and Communication

Food Design in Italy. Product Development and Communication

30,00 €
TTC Livraison 48h

An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. 

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An accessible introduction to the design of Italian food branding, packaging, advertising, and marketing, covering all of the most iconic Italian foods, from Nutella to Illy coffee. This fascinating book delves into the innovative and visually stimulating world of top Italian foods. As the renowned designer Ettore Sottsass once said, "Eating necessarily involves a creative process. In this sense it lies within the realm of the design profession." Eighty well-known Italian food products from the nineteenth century to the present day have been chosen and placed in broad historical contexts. The book tells the story of all the design phases of each item--from the initial conception of the idea to its shape, packaging, communication, and advertising. A range of visuals, including original projects drawings, posters, and magazine and television advertisements accompany informative text discussing the role of each brand and its impact on consumers' personal habits. Featuring a broad selection of products, such as as Parmiggiano Reggiano cheese, Illy coffee, Panettone Motta, Cirio tomatoes, Barilla pasta, San Pellegrino water, and Nutella, this book is perfect for advertising professionals, graphic designers, brand managers, product designers, and anyone with an interest in Italian food and design.

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Titre
Food Design in Italy. Product Development and Communication
Auteurs
Alberto Bassi
Date de publication
2015
Éditeur
Electa
Nombre de pages
271
Version
preview-1.0.0
Langue
en
Type d'impression
BOOK
Catégories
Design
ISBN - 10
8891802689
ISBN - 13
9788891802682

Références spécifiques

ean13
9788891802682
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